Home / Masters and Courses / Course on commercial management and traffic demand forecast applied to the airport sector

Modality

E-learning

Duration

80 hours

Sessions

Live

Virtual Campus

Open 24/7

Student

accompaniment

Course on commercial management and traffic demand forecast applied to the airport sector

Program Description

The Course on Commercial Management and Traffic Demand Forecast Applied to the Airport Sector aims to equip students with a comprehensive understanding of the economic and financial dynamics of an airport, with a particular focus on non-aeronautical activities—such as retail, concessions, and other commercial revenue streams.

Participants will gain the tools and practical knowledge needed to implement effective management systems and apply forecasting models and software to anticipate passenger flows and market trends. The course offers a strategic overview of the airport business model and emphasizes the development of skills that drive revenue generation, optimize space allocation, and enhance passenger experience. Through a practical and applied approach, students will be prepared to contribute to the overall efficiency and profitability of airport operations.

Skills

Understanding of airport business models and the role of non-aeronautical revenue streams.
Application of traffic demand forecasting techniques and tools.
Proficiency in analyzing passenger behavior and commercial trends.
Strategic planning for retail and concession management.
Knowledge of financial metrics and performance indicators relevant to commercial airport operations.
Use of software and systems to support data-driven commercial decisions.

Employability

Graduates of this course will be well-prepared to work in commercial departments of airports, airport consultancy firms, and business development roles within the aviation industry. The skills acquired are particularly valuable for positions focused on revenue optimization, demand analysis, concession management, and strategic planning. This training enhances employability in both mature and emerging airport markets, supporting career progression in a competitive and evolving sector.

Features

ITAérea academic campus: 24-h access.
Live webinars with the teachers.
Exams to assess the progress of the students.
Personal tutor throughout the course.
Certification upon completion of the course.

Professionals in airport and aeronautical management

Teachers

Advisory Board

Honorary President of ITAérea

Javier Gándara

General Manager of easyJet for Southern Europe

Fernando Echegaray

Chief International Officer at Groupe ADP (Extraordinary Conference)

María José Cuenda

Commercial and Real Estate General Director at AENA

Ana Salazar

Director of the Sustainability Division at AENA

Luís José Cañón

Director of Innovation and Passenger Experience at AENA

Marta Abardía

Director of Commercial Services at AENA

Ignacio Biosca

Chief Data Officer (CDO) and Aeronautical Market at AENA

Thibaud Morand

General Manager Europe South Pacific at LATAM Airlines

Richard Clark

CEO, Air Europa

Antonio Gimeno

General Manager of Air Europa Express

Advisory Board

Honorary President of ITAérea

Javier Gándara

General Manager of easyJet for Southern Europe

Fernando Echegaray

Chief International Officer at Groupe ADP (Extraordinary Conference)

María José Cuenda

Commercial and Real Estate General Director at AENA

Ana Salazar

Director of the Sustainability Division at AENA

Luís José Cañón

Director of Innovation and Passenger Experience at AENA

Marta Abardía

Director of Commercial Services at AENA

Ignacio Biosca

Chief Data Officer (CDO) and Aeronautical Market at AENA

Thibaud Morand

General Manager Europe South Pacific at LATAM Airlines

Richard Clark

CEO, Air Europa

Antonio Gimeno

General Manager of Air Europa Express

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