Home / Masters and Courses / Airport Commercial Marketing

Modality

E-learning

Duration

3 days

Sessions

Live

Virtual Campus

Open 24/7

Student

accompaniment

Airport Commercial Marketing

Program Description

This course will explore the importance of implementing marketing strategies in a customer-centric environment. Participants will develop skills required to effectively market their airport as well as their products and services to the benefit of the Airport, their Travellers and Business customers.

The course will also explore industry Best Practices and develop a forward-thinking approach to marketing providing participants with the necessary skills to evolve along with the changing environment and increase non-aeronautical revenues.

Skills

Strategic marketing planning tailored to the airport sector.
Techniques for increasing non-aeronautical revenues.
Customer-centric communication and branding.
Market research and segmentation in aviation.
Application of global best practices in airport marketing.

Employability

Graduates of this course will be well-positioned to pursue or advance careers in airport marketing departments, business development units, and non-aeronautical revenue management roles. This training enhances employability in both public and private airport operators, ground service providers, and consulting firms focused on commercial optimization.

Features

ITAérea academic campus: 24-h access.
Live webinars with the teachers.
Exams to assess the progress of the students.
Personal tutor throughout the course.
Certification upon completion of the course.

Professionals in airport and aeronautical management

Teachers

Advisory Board

Honorary President of ITAérea

Javier Gándara

General Manager of easyJet for Southern Europe

Fernando Echegaray

Chief International Officer at Groupe ADP (Extraordinary Conference)

María José Cuenda

Commercial and Real Estate General Director at AENA

Ana Salazar

Director of the Sustainability Division at AENA

Luís José Cañón

Director of Innovation and Passenger Experience at AENA

Marta Abardía

Director of Commercial Services at AENA

Ignacio Biosca

Chief Data Officer (CDO) and Aeronautical Market at AENA

Thibaud Morand

General Manager Europe South Pacific at LATAM Airlines

Richard Clark

CEO, Air Europa

Antonio Gimeno

General Manager of Air Europa Express

Advisory Board

Honorary President of ITAérea

Javier Gándara

General Manager of easyJet for Southern Europe

Fernando Echegaray

Chief International Officer at Groupe ADP (Extraordinary Conference)

María José Cuenda

Commercial and Real Estate General Director at AENA

Ana Salazar

Director of the Sustainability Division at AENA

Luís José Cañón

Director of Innovation and Passenger Experience at AENA

Marta Abardía

Director of Commercial Services at AENA

Ignacio Biosca

Chief Data Officer (CDO) and Aeronautical Market at AENA

Thibaud Morand

General Manager Europe South Pacific at LATAM Airlines

Richard Clark

CEO, Air Europa

Antonio Gimeno

General Manager of Air Europa Express

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